Advertising wake up call

www.nytimes.com/2008/04/30/business/media/30adco.html?ref=media

2008 Fragrance and Film Festival

A friend directed the Gucci film. How can we get Hugo nominated for next year?

http://www.fragranceandfilm.com/Default.asp

Scent of a Blogger

Some popular fragrance blogs:

www.aromascope.com
www.scentzilla.com
www.perfumeposse.com
www.nowsmellthis.com
www.sniffapalooza.com

For a recent article in the Style section of the New York Times on the role of the blogosphere in the fragrance world, see: http://www.nytimes.com/2008/04/17/fashion/17SNIFF.html?scp=2&sq=perfume&st=nyt

Bulldog Gin

a well thought out bottle design

Dirty English

A cool ad and poster campaign for Juicy Couture's new fragrance for men.

Welcome to Smell The Hugo

What is Smell The Hugo? Well, it's a blog, my friend. What's it about? It's a blog about ideas, trends, and random thoughts that might (or might not) relate to our work on Hugo fragrances. But wait -- anything that is about how humans think, feel, relate to each other, emote, desire, live, die, touch, and dream relates to this brand.

Everyone who works on the brand will have, hopefully, access to reading and posting on this blog.

Et on ne peut pas ecriver (blog-er) en Englais! (Was I close?)

Njoy the Blg.

Scentsory Design

Jenny Tillotson's Scentsory Design® is a film that explores the fusion of ‘Emotional Fashion’ with health and olfaction science, to create a new concept in perfumery. It is a multi-sensory journey describing the future of fashion and fragrance that goes beyond current microencapsulated techniques, through the inclusion of body sensors and microfluidics.

In March 2006 Tillotson was nominated for a FiFi Innovation award (the Oscars of the Fragrance Industry).

Keep It As Uncomplicated As You Possibly Can

This video, courtesy of Lance, demonstrates the genius of runaway process.

The Mystery Box

Lance offers this great talk from TED by JJ Abrams about magic and mystery.

http://www.ted.com/index.php/talks/view/id/205

Jurgen and Marc

Some articles about the unique collaboration between Marc Jacobs and Jurgen Teller.

http://runway.blogs.nytimes.com/2008/04/09/in-the-raw/index.html?ref=fashion

http://www.nytimes.com/2008/04/10/fashion/10TELLER.html?_r=1&oref=slogin